{"id":1751,"date":"2017-12-01T09:13:01","date_gmt":"2017-12-01T08:13:01","guid":{"rendered":"https:\/\/www.intellias.com\/?p=1751"},"modified":"2023-09-07T19:46:16","modified_gmt":"2023-09-07T17:46:16","slug":"audio-streaming-ad-insertion-solution","status":"publish","type":"post","link":"https:\/\/intellias.com\/audio-streaming-ad-insertion-solution\/","title":{"rendered":"Audio Streaming Ad Insertion Solution"},"content":{"rendered":"<p>AdsWizz is a global provider of digital advertising solutions that span ad servers, exchanges, supply-side platforms, and demand-side platforms for desktop and mobile. The company serves ads through internet radio channels, music websites, streaming videos, and iPhone applications for clients including Amazon, Coca-Cola, and Dell. One of the most successful Belgian startups, AdsWizz has moved its headquarters to San Mateo, California, but maintains a worldwide presence with offices in Brussels, Paris, Berlin, and London.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-1752\" src=\"https:\/\/intellias.com\/wp-content\/uploads\/2017\/11\/2016-04-27-10-22-53-here-2x.jpg\" alt=\"Audio Streaming Ad Insertion Solution\" width=\"1540\" height=\"830\" srcset=\"https:\/\/intellias.com\/wp-content\/uploads\/2017\/11\/2016-04-27-10-22-53-here-2x.jpg 1540w, https:\/\/intellias.com\/wp-content\/uploads\/2017\/11\/2016-04-27-10-22-53-here-2x-300x162.jpg 300w, https:\/\/intellias.com\/wp-content\/uploads\/2017\/11\/2016-04-27-10-22-53-here-2x-768x414.jpg 768w, https:\/\/intellias.com\/wp-content\/uploads\/2017\/11\/2016-04-27-10-22-53-here-2x-1024x552.jpg 1024w, https:\/\/intellias.com\/wp-content\/uploads\/2017\/11\/2016-04-27-10-22-53-here-2x-570x306.jpg 570w\" sizes=\"(max-width: 1540px) 100vw, 1540px\" \/><\/p>\n<h2 id=\"business-challenge\">Business challenge<\/h2>\n<p>The growing audience of online media consumers poses challenges to advertisers and digital media publishers alike. How can publishers efficiently monetize their multimedia content? How can advertisers place ads in streaming audio? AdsWizz found a solution for serving targeted digital ads to listeners \u2013 injecting ads into audio streams from major streaming servers. Due to the novelty of this solution and its performance and stability requirements, implementation was very demanding and required thorough technical and business research to prove the concept. AdsWizz partnered with Intellias to tackle this product development challenge because of our reputation and technical expertise.<\/p>\n<h2 id=\"technology-solution\">Technology solution<\/h2>\n<p>The innovative Audio Ad Insertion solution that we designed in collaboration with our client unlocked new markets for AdsWizz. Leading digital media providers including AM\/FM simulcast broadcasters and digital broadcasters now rely on AdsWizz to monetize their content through server-side injection of targeted advertising. Ad insertion solution for streaming audio, which runs on powerful media servers, has been seamlessly integrated into AdsWizz\u2019s proprietary campaign management platform.<\/p>\n<p>Intellias designed and implemented unique algorithms that detect ad breaks by listening to unmarked audio streams, performing real-time audio fingerprinting, and inserting inaudible signals to mark places to insert ads between tracks. Our team also developed plugins for third-party servers that hook and intercept their streams. Intellias ensured the robustness, stability, and performance of the Audio Ad Insertion system. We performed intensive stress testing by imitating a real-life production environment and exposing the setup to exaggerated levels of traffic streamed to tens and hundreds of thousands of listeners.<\/p>\n<h4><strong>What did our client get?<\/strong><\/h4>\n<div class=\"list-two-cols\">\n<div>Extensive technical research and established development process<\/div>\n<div>Four committed team members for a long-term project<\/div>\n<div>Integration with popular media servers, networks, and interfaces<\/div>\n<div>Support for various formats (RTMP, HLS, MP4, MP3, AAC)<\/div>\n<div>An algorithm that determines a listener\u2019s geolocation<\/div>\n<div>Open source development for video and podcast online servers<\/div>\n<div>The ability to intercept HTTP\/TCP traffic between a server and an end user<\/div>\n<\/div>\n<h2 id=\"business-impact\">Business impact<\/h2>\n<p>During five years of partnership, Intellias proved its expertise in every aspect of product development, from R&amp;D activities, business analysis, development, and quality control to post-deployment and L3 support. With our support, AdsWizz made a notable leap from a Belgian AdTech startup to Silicon Valley company. Another success of their product is that Pandora, one of the most popular US music service, has bought the company. The acquisition process started in March 2018 and was successfully completed in May 2018. We\u2019re proud of our client success and our contribution to that on early stages of their growth.<\/p>\n<h4><strong>We helped AdsWizz<\/strong><\/h4>\n<div class=\"list-two-cols\">\n<div>Increase their technical expertise in streaming, ad insertion, and big data analytics<\/div>\n<div>Secure a prime place in the US and European digital media advertising markets<\/div>\n<div>Achieve recording system stability<\/div>\n<div>Deliver a fault-tolerant audio ad insertion technology<\/div>\n<div>Generate a continuous revenue flow from publishers and end customers<\/div>\n<div>Increase conversions with in-demand virtual features<\/div>\n<div>Insert ads at 3 Gbit\/s into multiple media streams on a single server<\/div>\n<div>Benefit from a 400% performance advantage over competing products<\/div>\n<div>Serve ads to up to 100,000 listeners<\/div>\n<div>Ensure quality of software for live audio streaming over a highly stable connection<\/div>\n<\/div>\n<div><\/div>\n<div><section class=\"testimonial-wrap testimonial-wrap--simple\">\n\t\t\t<blockquote class=\"testimonial-block\">\n\t\t\t\t<div class=\"testimonial-block__content\">\n\t\t\t\t<svg class=\"quote-icon\" width=\"75\" height=\"65\" viewBox=\"0 0 75 65\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path opacity=\".3\" fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M16 29.7h10c2.4 0 4.4.8 6.1 2.5a8.5 8.5 0 0 1 2.5 6.2v17.4c0 2.5-.8 4.5-2.5 6.2a8.2 8.2 0 0 1-6 2.6H8.7c-2.4 0-4.4-.9-6-2.6a8.5 8.5 0 0 1-2.6-6.2v-32A23 23 0 0 1 7 7.4 23.1 23.1 0 0 1 23.2.6H26a2.8 2.8 0 0 1 2.9 3v5.7c0 .8-.3 1.5-.9 2-.5.6-1.2 1-2 1h-2.8a11 11 0 0 0-8.2 3.3c-2.2 2.3-3.3 5-3.3 8.2v1.5c0 1.2.4 2.2 1.2 3 .9 1 1.9 1.4 3 1.4Zm49.9 0c2.4 0 4.4.8 6 2.5a8.5 8.5 0 0 1 2.6 6.2v17.4c0 2.5-.9 4.5-2.5 6.2a8.2 8.2 0 0 1-6.1 2.6H48.7c-2.4 0-4.5-.9-6.1-2.6a8.5 8.5 0 0 1-2.5-6.2v-32a23 23 0 0 1 6.7-16.4A23.1 23.1 0 0 1 63 .6h2.9c.7 0 1.4.3 2 .8.6.6.8 1.3.8 2v5.9c0 .8-.2 1.5-.8 2-.6.6-1.3 1-2 1H63a11 11 0 0 0-8.1 3.3c-2.2 2.3-3.4 5-3.4 8.2v1.5c0 1.2.4 2.2 1.3 3 .8 1 1.8 1.4 3 1.4h10Z\" fill=\"url(#a)\"\/><defs><linearGradient id=\"a\" x1=\".2\" y1=\"32.6\" x2=\"74.5\" y2=\"32.6\" gradientUnits=\"userSpaceOnUse\"><stop stop-color=\"#45D6AD\"\/><stop offset=\".5\" stop-color=\"#5DB6E1\"\/><stop offset=\"1\" stop-color=\"#BC84CA\"\/><\/linearGradient><\/defs><\/svg>\n\t\t\t\t\t<p>I had the pleasure of working with Intellias, and all I can say is that undoubtedly they have the most talented people I have worked with. Intellias\u2019 team consists of passionate polyglot programmers, highly proficient in C++. They were able to build very fast with a deep understanding of the technologies needed to accomplish any project, which was actually a great contribution to the fast market success. Even now that our collaboration is over, we are still using their solutions to deal with unique technology challenges in big data, real-time streaming media, high-speed transactions and exchanges.<\/p>\n\t\t\t\t<\/div>\n\t\t\t\t<small class=\"testimonial-block__footer\">\n\t\t\t\t\n\t\t\t\t\t<span class=\"testimonial-block__author\"><span class=\"author\">Mihai Ciurea,<\/span> <span class=\"testimonial-block__position\">Head of Streaming at AdsWizz<\/span><\/span>\n\t\t\t\t<\/small>\n\t\t\t<\/blockquote>\n\t\t<\/section><\/div>\n<div><\/div>\n<div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>We unlocked new advertising markets with innovative digital audio ad insertion<\/p>\n","protected":false},"author":15,"featured_media":50264,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5],"tags":[37,75,35],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.1 (Yoast SEO v22.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Audio Streaming Software Development | Intellias Case Study<\/title>\n<meta name=\"description\" content=\"Learn about an innovative algorithm that inserts audio ads into digital content as a part of Intellias audio streaming software development services.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/intellias.com\/audio-streaming-ad-insertion-solution\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Audio Streaming Ad Insertion Solution\" \/>\n<meta property=\"og:description\" content=\"Learn about an innovative algorithm that inserts audio ads into digital content as a part of Intellias audio streaming software development services.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/intellias.com\/audio-streaming-ad-insertion-solution\/\" \/>\n<meta property=\"og:site_name\" content=\"Intellias\" \/>\n<meta property=\"article:published_time\" content=\"2017-12-01T08:13:01+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-09-07T17:46:16+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/d17ocfn2f5o4rl.cloudfront.net\/wp-content\/uploads\/2017\/11\/nm-xf-d-9-t-criw-93-nt-gej-qwow-1-2x-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"3840\" \/>\n\t<meta property=\"og:image:height\" content=\"1200\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Dmytro\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/intellias.com\/wp-content\/uploads\/2017\/11\/nm-xf-d-9-t-criw-93-nt-gej-qwow-1-2x-1.jpg\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Dmytro\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/intellias.com\/audio-streaming-ad-insertion-solution\/\",\"url\":\"https:\/\/intellias.com\/audio-streaming-ad-insertion-solution\/\",\"name\":\"Audio Streaming Software Development | Intellias Case Study\",\"isPartOf\":{\"@id\":\"https:\/\/intellias.com\/#website\"},\"datePublished\":\"2017-12-01T08:13:01+00:00\",\"dateModified\":\"2023-09-07T17:46:16+00:00\",\"author\":{\"@id\":\"https:\/\/intellias.com\/#\/schema\/person\/340e93af638d45b994549b7b14544b8b\"},\"description\":\"Learn about an innovative algorithm that inserts audio ads into digital content as a part of Intellias audio streaming software development services.\",\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/intellias.com\/audio-streaming-ad-insertion-solution\/\"]}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/intellias.com\/#website\",\"url\":\"https:\/\/intellias.com\/\",\"name\":\"Intellias\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/intellias.com\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/intellias.com\/#\/schema\/person\/340e93af638d45b994549b7b14544b8b\",\"name\":\"Dmytro\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Audio Streaming Software Development | Intellias Case Study","description":"Learn about an innovative algorithm that inserts audio ads into digital content as a part of Intellias audio streaming software development services.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/intellias.com\/audio-streaming-ad-insertion-solution\/","og_locale":"en_US","og_type":"article","og_title":"Audio Streaming Ad Insertion Solution","og_description":"Learn about an innovative algorithm that inserts audio ads into digital content as a part of Intellias audio streaming software development services.","og_url":"https:\/\/intellias.com\/audio-streaming-ad-insertion-solution\/","og_site_name":"Intellias","article_published_time":"2017-12-01T08:13:01+00:00","article_modified_time":"2023-09-07T17:46:16+00:00","og_image":[{"width":3840,"height":1200,"url":"https:\/\/d17ocfn2f5o4rl.cloudfront.net\/wp-content\/uploads\/2017\/11\/nm-xf-d-9-t-criw-93-nt-gej-qwow-1-2x-1.jpg","type":"image\/jpeg"}],"author":"Dmytro","twitter_card":"summary_large_image","twitter_image":"https:\/\/intellias.com\/wp-content\/uploads\/2017\/11\/nm-xf-d-9-t-criw-93-nt-gej-qwow-1-2x-1.jpg","twitter_misc":{"Written by":"Dmytro","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/intellias.com\/audio-streaming-ad-insertion-solution\/","url":"https:\/\/intellias.com\/audio-streaming-ad-insertion-solution\/","name":"Audio Streaming Software Development | Intellias Case Study","isPartOf":{"@id":"https:\/\/intellias.com\/#website"},"datePublished":"2017-12-01T08:13:01+00:00","dateModified":"2023-09-07T17:46:16+00:00","author":{"@id":"https:\/\/intellias.com\/#\/schema\/person\/340e93af638d45b994549b7b14544b8b"},"description":"Learn about an innovative algorithm that inserts audio ads into digital content as a part of Intellias audio streaming software development services.","inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/intellias.com\/audio-streaming-ad-insertion-solution\/"]}]},{"@type":"WebSite","@id":"https:\/\/intellias.com\/#website","url":"https:\/\/intellias.com\/","name":"Intellias","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/intellias.com\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/intellias.com\/#\/schema\/person\/340e93af638d45b994549b7b14544b8b","name":"Dmytro"}]}},"_links":{"self":[{"href":"https:\/\/intellias.com\/wp-json\/wp\/v2\/posts\/1751"}],"collection":[{"href":"https:\/\/intellias.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/intellias.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/intellias.com\/wp-json\/wp\/v2\/users\/15"}],"replies":[{"embeddable":true,"href":"https:\/\/intellias.com\/wp-json\/wp\/v2\/comments?post=1751"}],"version-history":[{"count":8,"href":"https:\/\/intellias.com\/wp-json\/wp\/v2\/posts\/1751\/revisions"}],"predecessor-version":[{"id":64162,"href":"https:\/\/intellias.com\/wp-json\/wp\/v2\/posts\/1751\/revisions\/64162"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/intellias.com\/wp-json\/wp\/v2\/media\/50264"}],"wp:attachment":[{"href":"https:\/\/intellias.com\/wp-json\/wp\/v2\/media?parent=1751"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/intellias.com\/wp-json\/wp\/v2\/categories?post=1751"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/intellias.com\/wp-json\/wp\/v2\/tags?post=1751"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}