{"id":6329,"date":"2018-02-10T16:08:02","date_gmt":"2018-02-10T15:08:02","guid":{"rendered":"https:\/\/www.intellias.com\/?p=6329"},"modified":"2024-01-18T17:50:11","modified_gmt":"2024-01-18T16:50:11","slug":"smart-connectivity-to-redefine-consumers-behavior","status":"publish","type":"post","link":"https:\/\/intellias.com\/smart-connectivity-to-redefine-consumers-behavior\/","title":{"rendered":"Smart Connectivity to Redefine Consumers Behavior"},"content":{"rendered":"<h2 id=\"business-challenge-of-a-fortune-500-company\">Business challenge of a Fortune 500 company<\/h2>\n<p><span data-contrast=\"auto\">Being a Fortune 500 company with over 150 million consumers worldwide, our client struggled to collect comprehensive statistic<\/span><span data-contrast=\"auto\">s<\/span><span data-contrast=\"auto\">\u00a0on their product usage and consumption patterns. As a result, the enterprise lacked customer-centric user experience and missed tons of business-critical data that could have helped them deliver tailored services.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><span data-contrast=\"auto\">Having developed a smart connected device that could record usage statistics and upload them to the cloud, our client aimed at getting actionable insights on user behavior.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><span data-contrast=\"auto\">It didn\u2019t work, though.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">As the device required regular firmware updates and supported uploading of statistics via USB with often plugin efforts from users, this feature was rarely used. Moreover, firmware updates required the installation of special software for phones and PCs, which wasn\u2019t user-friendly at all. When our client decided to raise the bar of their customer satisfaction, they turned to\u00a0Intellias\u00a0for customized software that would fit the existing device and adapt it to users\u2019 preferences of doing everything on the go, since we&#8217;ve already described such an experience in our previous data lake management platform case study.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-6336 aligncenter\" src=\"https:\/\/intellias.com\/wp-content\/uploads\/2018\/01\/text-image1-300x162.jpg\" alt=\"Smart Connectivity to Redefine Consumers Behavior\" width=\"1163\" height=\"628\" srcset=\"https:\/\/intellias.com\/wp-content\/uploads\/2018\/01\/text-image1-300x162.jpg 300w, https:\/\/intellias.com\/wp-content\/uploads\/2018\/01\/text-image1-768x415.jpg 768w, https:\/\/intellias.com\/wp-content\/uploads\/2018\/01\/text-image1.jpg 770w, https:\/\/intellias.com\/wp-content\/uploads\/2018\/01\/text-image1-766x415.jpg 766w\" sizes=\"(max-width: 1163px) 100vw, 1163px\" \/><\/p>\n<h2 id=\"our-client-came-with-the-challenge\">Our client came with the challenge<\/h2>\n<p><span data-contrast=\"auto\">We decided to simplify device connectivity and make it more user-friendly to increase customer satisfaction and, eventually, profitability. Our goal was to redefine consumption patterns and offer comprehensive statistics on smart connectivity devices usage to help improve client\u2019s offering accordingly.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Intellias\u00a0came up with the idea to connect our client\u2019s device to smartphones and computers via Bluetooth. This was the most convenient way to implement the required functionality of consumer IoT services because of the minimal power required for Bluetooth connectivity. As a result, customers got extra connectivity without having to plug in the device every time they want to update or sync. To provide an even better UX, we decided to implement Bluetooth connectivity using the experimental Web Bluetooth API. This API is near the finish line of standardization and is available in most browsers.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Our R&amp;D engineers created a JavaScript-based prototype that connected to the device, collected usage statistics, uploaded new firmware versions, and initiated the update process on the device. The product was launched in 2018 after the final version of the Web Bluetooth API had been released and all mainstream browsers supported modern connectivity with <a href=\"https:\/\/intellias.com\/internet-of-things\/\">IoT devices<\/a>.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">The next phase of presenting smart connectivity devices to the market was the development of a customer engagement platform with several online dashboards that analyzed data collected from connected devices. Intellias team collaborated with our client\u2019s architects to develop a connectivity platform for IoT devices and integrate it with legacy systems. <\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><strong>The goals of the device connectivity platform:\u00a0\u00a0<\/strong><\/p>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">Integrate an AWS-based system with on-premise solutions\u00a0<\/span><span data-ccp-props=\"{&quot;134233279&quot;:true,&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" aria-setsize=\"-1\" data-aria-posinset=\"2\" data-aria-level=\"1\"><span data-contrast=\"auto\">Enable the collection and processing of a huge volume of consumer data\u00a0<\/span><span data-ccp-props=\"{&quot;134233279&quot;:true,&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" aria-setsize=\"-1\" data-aria-posinset=\"2\" data-aria-level=\"1\"><span data-contrast=\"auto\">Simplify search and introduction of new customers\u00a0<\/span><span data-ccp-props=\"{&quot;134233279&quot;:true,&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" aria-setsize=\"-1\" data-aria-posinset=\"2\" data-aria-level=\"1\"><span data-contrast=\"auto\">Provide various touchpoints to customers such as online support, accessories, advice, and notifications\u00a0<\/span><span data-ccp-props=\"{&quot;134233279&quot;:true,&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" aria-setsize=\"-1\" data-aria-posinset=\"2\" data-aria-level=\"1\"><span data-contrast=\"auto\">Empower development of business apps related to the smart product\u00a0<\/span><span data-ccp-props=\"{&quot;134233279&quot;:true,&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" aria-setsize=\"-1\" data-aria-posinset=\"2\" data-aria-level=\"1\"><span data-contrast=\"auto\">Ensure a better user experience by adapting services to\u00a0particular needs\u00a0based on consumption patterns\u00a0\u00a0<\/span><span data-ccp-props=\"{&quot;134233279&quot;:true,&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" aria-setsize=\"-1\" data-aria-posinset=\"2\" data-aria-level=\"1\"><span data-contrast=\"auto\">Offer near real-time data on selling, marketing, and consumption of devices right at the headquarters\u2019 dashboards\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" aria-setsize=\"-1\" data-aria-posinset=\"2\" data-aria-level=\"1\"><span data-contrast=\"auto\">Avoid issues with IT infrastructure and app performance with secured and fault-tolerant AWS solutions\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" aria-setsize=\"-1\" data-aria-posinset=\"2\" data-aria-level=\"1\"><span data-contrast=\"auto\">Produce ready-to-market solutions based on continuous delivery and continuous integration thanks to cloud-based <a href=\"https:\/\/intellias.com\/cloud-development-services\/\">DevOps<\/a>\u00a0<\/span><span data-ccp-props=\"{&quot;134233279&quot;:true,&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<\/ul>\n<h2 id=\"business-outcome\">Business outcome<\/h2>\n<p><span data-contrast=\"auto\">The developed solution advances consumer satisfaction rates, bringing in more loyal customers and sustainable revenue flows. The customer engagement platform with high-tech eCommerce features also helps our client reach new markets.\u00a0Intellias\u00a0R&amp;D engineers are continuing to provide our client with <a href=\"https:\/\/intellias.com\/retail\/\" target=\"_blank\" rel=\"noopener noreferrer\">retail software development<\/a>\u00a0services and\u00a0new proofs-of-concept to help them gradually transfer their entire digital product ecosystem from legacy solutions to a new architecture.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">The solution is aimed to make a smart device not only the next big step in redefining the usual consumption behavior of customers, but also it would increase an eCommerce possibility for automated data collection of the Customer Engagement Platform. This possibility is critical for our client to further develop a new brand even with their more than one hundred years of successful heritage on the consumer goods market.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>We helped reinvent the everyday consumption of goods that our client provides to 150 million consumers worldwide <\/p>\n","protected":false},"author":6,"featured_media":49717,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5],"tags":[37,33,79],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.1 (Yoast SEO v22.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Smart Connectivity to Redefine Consumers Behavior | Intellias Case Study<\/title>\n<meta name=\"description\" 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