{"id":18906,"date":"2019-09-03T11:30:15","date_gmt":"2019-09-03T09:30:15","guid":{"rendered":"https:\/\/www.intellias.com\/?p=18906"},"modified":"2024-01-18T17:07:46","modified_gmt":"2024-01-18T16:07:46","slug":"intelligent-ai-powered-retail-chatbot-to-promote-a-premium-brand","status":"publish","type":"post","link":"https:\/\/intellias.com\/intelligent-ai-powered-retail-chatbot-to-promote-a-premium-brand\/","title":{"rendered":"Intelligent AI-powered Retail Chatbot to Promote a Premium Brand"},"content":{"rendered":"

Business challenge of a global Fortune 500 retailer<\/h2>\n

Our team was commissioned to build an AI chatbot for one of the world\u2019s retail giants as they prepared to release a new lineup of top-class consumer goods. Consistently ranked on the Fortune 500 list, our end client is committed to enriching the rollout of new product lines with innovative solutions for all distribution channels. As chatbots in the retail industry have become instrumental in promoting new brands and boosting sales and companies clearly see the benefits of chatbot for business solutions<\/a>, our client wanted to implement this technology in their daily operations.<\/p>\n

The new software was meant to serve as an eLearning solution<\/a> to train salespeople at stores and outlets on how to educate their customers on the main features and benefits of the company\u2019s products. By equipping sales managers with ample information on products, the training software would maximize their engagement, provide seamless assistance to buyers, and give the company a competitive edge by delivering enhanced customer experiences.<\/p>\n

Considering the strict deadlines the company faced, they were looking to work with a proven partner with successful experience developing machine learning algorithms. They also needed someone who would quickly grasp all the specifics of their product, as chatbots in retail vary in purpose. Our deep expertise in eLearning solutions and, in particular, in implementing machine learning algorithms played a decisive role in their choice of service provider. They chose Intellias to take on this challenge, and after discussing the main requirements, the project began as quickly as the client had hoped.
\n\"Intelligent<\/p>\n

Retail chatbot we delivered<\/h2>\n

Preparing for the launch of a new product, our end client required a retail chatbot<\/a> to increase learner engagement among sales representatives and clearly explain to potential buyers all the advantages of their consumer goods.<\/p>\n

To provide end-to-end product development, we gathered a team of skilled engineers that included a solution architect, five .NET developers, two QA specialists, and a project manager. Our team developed the backend and frontend for the chatbot, which included designing the UI\/UX and implementing machine learning algorithms and modern technologies for natural language processing (NLP).<\/p>\n

We started by defining the key features of the chatbot:<\/p>\n