Over a century ago, the Rado journey began with two brothers and a dream: “If we can imagine it, we can make it. And if we can make it, we will!” Today, the Rado legacy still lives on. After more than a hundred years of imaginative watchmaking, it’s clear that the luxury Swiss brand’s creative flair has only gathered momentum.
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Why Choose A Rado Watch?
Rado has over 100 years of experience in Swiss watchmaking. Founded in 1917 in Lengnau, Switzerland, under the name Schlup & Co., the brand is synonymous with Swiss-made quality.
Masters in high-tech materials, Rado is globally recognised as an award-winning Swiss watchmaking brand. Their designs have gained them a reputation for impressive technical composition and daring style.
For a watch that will always stand out, Rado always exhibits creativity and extraordinary planning. Incorporating extravagant design and complex mechanism, Rado timepieces are awe-inspiring.
For more than three decades, Rado has sponsored tennis and has supported the brightest names in the sport. Similarly, Rado’s watches have a winning edge that is echoed in the game of fine margins.
Collaborating with some of the world’s most elaborate artists and designers, from Andy Warhol to Le Corbusier, Rado’s creative opportunities are endless. Rado’s drive to challenge the limits of imaginative watchmaking are unmatched.
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Over 100 years ago in Lengnau, Switzerland, three brothers came together in a converted part of their parents’ home with the idea that “If we can imagine it, we can make it”.
Originally under the name of Schlup & Co, the three brothers started out just making watch movements and it wasn’t until 1957 that the company changed to Rado and debuted their first ever watch collection – the Golden Horse. By the end of the decade, Rado had a presence in over 61 countries.
Today, Rado are a globally recognised, award-winning Swiss watchmaking brand, renowned for their revolutionary use of materials to create some of the world’s most cutting-edge watches.